PLATFORMS AND ARCHITECTURES
This paper discusses the use and usage of the concepts of platforms and architectures. We provide some clarification about the relationship between platform and product architectures. Our on-going research supports the understanding that the term 'platform' is used differently by different firms. This is also reflected in part of the academic literature. There is, however, only a small number of contributions focusing on configuring the "differences" when firms arc implementing and managing platforms. In bringing theoretical and empirical research a step closer, we propose a dynamic research set up, which includes the following research activities: literature review, case studies, and action research. The paper also identifies some of the key factors for platform management in terms of a platform template.