VISUAL COMMUNICATION DESIGN IN ASIA: AN EXPLORATION OF ITS INTRODUCTION AND EVOLUTION
DS 136: Proceedings of the Asia Design and Innovation Conference (ADIC) 2024
Year: 2024
Editor: Yong Se Kim; Yutaka Nomaguchi; Chun-Hsien Chen; Xiangyang Xin; Linna Hu; Meng Wang
Author: Cheng, Yiqi; Wu, Xinyi; Chen, Qing
Series: Other endorsed
Institution: Shanghai University
Page(s): 082-091
Abstract
This article investigates the evolution of the term "visual communication design" through a comprehensive literature review and analysis, tracing both domestic and international sources. It examines the historical transition from "graphic design" to "visual communication design" and explores the introduction and dissemination of this concept within Asia. By reviewing the terminological shifts and their implications, the study aims to clarify the broader context and significance of visual communication design in contemporary design discourse.
Keywords: Visual Communication Design; Terminology Shift ; Design History ;Design Theory