ANALYSIS OF THE APPLICATION OF SYNAESTHESIA CONCEPT IN MODERN PRODUCT DESIGN
Editor: Kevin Otto, Boris Eisenbart, Claudia Eckert, Benoit Eynard, Dieter Krause, Josef Oehmen, Nad
Author: RuiKun, Yang (1,2); Abidin, Shahriman Zainal (1); Vermol, Verly Veto (1)
Institution: 1: UNIVERSITI TEKNOLOGI MARA (UiTM); 2: School of Arts,Lanzhou Technology and Business College
Section: Design Methods
DOI number: https://doi.org/10.1017/pds.2023.57
Objective To analyze and discuss the application of synaesthesia theory in modern product design and emphasize the important position and necessity of synaesthesia in modern product design. Methods Based on the concept of synesthesia, the value, significance and design principles of synesthesia in modern product design were further analyzed and summarized through the study of concrete examples of shape, color, material and using methods. Conclusion When the concept of synesthesia is applied to product design, it can enhance the expressive force of products, realize users' synesthetic perception, mobilize users' senses to give psychological suggestions, meet users' various psychological needs, and bring users a richer physical and mental experience.