THE IMPACT OF DESIGN BRIEFS ON CREATIVITY: A STUDY ON MEASURING STUDENT DESIGNERS OUTCOMES

DS 92: Proceedings of the DESIGN 2018 15th International Design Conference

Year: 2018
Editor: Marjanović D., Štorga M., Škec S., Bojčetić N., Pavković N.
Author: Koronis, Georgios; Silva, Arlindo; Kang, Jacob
Series: DESIGN
Section: DESIGN EDUCATION
Page(s): 2461-2472
DOI number: https://doi.org/10.21278/idc.2018.0328

Abstract

This study is based on an interdisciplinary project aimed at ways to improve creativity among student designers. We examine the influence of different kinds of stimuli and relationships between ideas generation in product design creative outcomes. This entails a design of experiments approach to measure and determine whether factors as quantitative requirements, visual and physical stimuli can affect creativity scores. The statistical analysis suggests that briefs of no quantitative data without additional stimuli produce high scored ideas and minimize the variability of all three factors.

Keywords: idea generation, conceptual design, design creativity

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