SHAPING PRODUCTS: DIFFERENCES BETWEEN EXPERT AND NOVICE INDUSTRIAL DESIGNERS
DS 92: Proceedings of the DESIGN 2018 15th International Design Conference
Editor: Marjanović D., Štorga M., Škec S., Bojčetić N., Pavković N.
Author: Jagtap, Santosh
Section: INDUSTRIAL DESIGN
DOI number: https://doi.org/10.21278/idc.2018.0159
The process of shaping a product’s visual appearance is crucial in determining consumer response. However, extant research on the nature of expertise in this process is scarce. Specifically, there is absence of studies investigating differences between how expert and novice industrial designers use information in this process. This research, using think aloud method, compared informational behaviour of an expert and a novice industrial designer in shaping products. We report rich qualitative accounts of their informational behaviour, revealing a sharp contrast between them.
Keywords: industrial design, aesthetics, sketching, product styling, visual appearance