ANALYSING OPEN INNOVATION INTEGRATION TO PRODUCT DEVELOPMENT PROCESSES WITHIN THE BRAZILIAN AUTOMOTIVE INDUSTRY
DS 92: Proceedings of the DESIGN 2018 15th International Design Conference
Editor: Marjanović D., Štorga M., Škec S., Bojčetić N., Pavković N.
Author: Marin, Rafael Ortega; Kaminski, Paulo Carlos
Section: DESIGN INNOVATION
DOI number: https://doi.org/10.21278/idc.2018.0462
The purpose of the present study is to analyze how different Open Innovation (OI) activities occur in Product Development Processes (PDP) from the Brazilian automotive industry. From conceptual frameworks unifying both OI and PDP, the study presents the main OI practices that are applicable to the PDP, as well as four constructs regarding that interrelationship. A case study approach is taken in 7 companies with 11 interviews, and a comparative and critical analysis is made, providing insight into how OI and PDP literature relate to the actual work being done in the automotive industry.
Keywords: open innovation, new product development, innovation management, automotive industry, product development processes