DERIVATION OF CRITERIA FOR RADICAL PRODUCT IDEAS
DS 92: Proceedings of the DESIGN 2018 15th International Design Conference
Editor: Marjanović D., Štorga M., Škec S., Bojčetić N., Pavković N.
Author: Herrmann, Thorsten; Roth, Daniel; Binz, Hansgeorg
Section: DESIGN INNOVATION
DOI number: https://doi.org/10.21278/idc.2018.0121
One of the most important problems concerning the management of radical innovations is that companies do not differentiate between radical and incremental ideas within the design process. Thus companies often do not have an understanding of which product ideas constitute radical product ideas and may result in a radical innovation. This paper analyses relevant literature’s perspective on criteria for defining radical product ideas. A basic criteria set is provided and can be used to develop a company-specific definition.
Keywords: radical innovations, radical product ideas, early design phase, innovation management, innovation