FRAMING STRATEGIC VALUE THROUGH DESIGN-LED INNOVATION PRACTICE
DS 92: Proceedings of the DESIGN 2018 15th International Design Conference
Editor: Marjanović D., Štorga M., Škec S., Bojčetić N., Pavković N.
Author: Bailey, Mark; Spencer, Nicholas; Smith, Neil; Aftab, Mersha; Knott, Christopher; Sams, Phil
Section: DESIGN INNOVATION
DOI number: https://doi.org/10.21278/idc.2018.0277
In university/industry collaborative projects, full project value is often overlooked and such projects can be viewed simply as contributing to student employability agendas. Initially, collaborators tend to place value solely on the projects’ created outputs. This paper reveals how strategic value evolves during such projects and identifies frame creation as a means of highlighting additional values in design-led innovation projects. Identifying ‘value-frames’ allows the academic team to be more purposeful in aligning project focus to partner objectives, thereby increasing impact potential.
Keywords: value driven design, design education, innovation