MEET AURA: A STUDY ON HOW ITERATIVE DESIGN METHODOLOGIES AND USER PARTICIPATION HELP IMPROVE RESULTS IN TECHNOLOGY DRIVEN PILOT PROJECTS

DS 92: Proceedings of the DESIGN 2018 15th International Design Conference

Year: 2018
Editor: Marjanović D., Štorga M., Škec S., Bojčetić N., Pavković N.
Author: Pérez García, Marta; Saffón López, Sarita
Series: DESIGN
Section: DESIGN METHODS
Page(s): 1289-1300
DOI number: https://doi.org/10.21278/idc.2018.0423

Abstract

Design is an essential aspect of developing successful products and services in technology-driven scenarios. This study emphasizes on exploring how iterative design methodologies and user participation in service design can help shape a better user experience and maximise learnings when working on technology-driven pilot projects. This research study will focus on a pilot project called Meet Aura involving Artificial Intelligence, cognitive capabilities and multi-interface interaction. It specifically seeks to generate a conceptual framework that can be replicated in future pilot projects.

Keywords: artificial intelligence (AI), design methodology, service oriented design, technology development, innovation

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