DESIGN THINKING CAPABILITY MODEL (DTCM): A FRAMEWORK TO MAP OUT DESIGN THINKING CAPACITY IN BUSINESS ORGANISATIONS
DS 92: Proceedings of the DESIGN 2018 15th International Design Conference
Editor: Marjanović D., Štorga M., Škec S., Bojčetić N., Pavković N.
Author: De Paula, Danielly; Dobrigkeit, Franziska; Cormican, Kathryn
Section: DESIGN ORGANISATION AND MANAGEMENT
DOI number: https://doi.org/10.21278/idc.2018.0376
It has been suggested that organisations can derive value from a design thinking (DT) capability. However, there is still a very limited understanding of how to integrate and assess DT strategy. Our study aims to develop a conceptual framework – Design Thinking Capability Model (DTCM) - to map out the DT capability in business organisations. The model was developed based on an exploratory research design combining empirical investigations and industry practice. This study can lead to valuable insights into how having a DT strategy can support competitive advantage in organisations.
Keywords: design thinking, design management, innovation management, capability