MODEL-DRIVEN VALUE ASSESSMENT: A CASE FROM THE FOOD PACKAGING INDUSTRY
DS 92: Proceedings of the DESIGN 2018 15th International Design Conference
Editor: Marjanović D., Štorga M., Škec S., Bojčetić N., Pavković N.
Author: Bertoni, Marco; Chowdhery, Syed Azad; Bellini, Anna
Section: DESIGN SUPPORT TOOLS
DOI number: https://doi.org/10.21278/idc.2018.0362
Consumer perception of food packaging solutions is driven by early design decisions on paperboard configuration and manufacturing technologies. Simulation Driven Design is common to frontload design activities, but is confined to the engineering field and fails to capture higher-level value aspects. This paper presents an assessment framework connecting customer value dimensions with simulations conducted on the mechanical properties of the packaging material, and discusses how value modelling results can be visualised to support collaborative decision making in cross-functional teams.
Keywords: case study, conceptual design, value driven design, design models, visualisation