DS 80-3 Proceedings of the 20th International Conference on Engineering Design (ICED 15) Vol 3: Organisation and Management, Milan, Italy, 27-30.07.15

Year: 2015
Editor: Christian Weber, Stephan Husung, Marco Cantamessa, Gaetano Cascini, Dorian Marjanovic, Francesca Montagna
Author: Carvalho, Fábio Henrique Trovon de; Costa, Janaína Hornos Mascarenhas da; Amaral, Daniel Capaldo
Series: ICED
Institution: University of Sao Paulo, Brazil
Section: Design Organisation and Management
Page(s): 239-248
ISBN: 978-1-904670-66-7
ISSN: 2220-4334


Create a Product Vision is a challenge recognized for innovative design and it is a mandatory practice in the agile project management approach. The Product Vision Management Method (PVMM) was conceived to support this activity but it was tested with undergraduate students only. The aim of this paper is to present the results of two applications of the PVMM in a large worldwide company of consumer products. The aim of the analysis was to evaluate if the PVMM's deliverables fit the theoretical requirements of product vision, the compliance with the agility principles, or agility essence, and the designer satisfaction. The results reinforce some of the agile characteristics as guidance for innovation, collaboration, creativity, requirements progressive elaboration, iteration and value adding to customers. Among the conclusions are the identification of improvement opportunities to the method and new perspectives about how to create a product vision in innovative product design.

Keywords: Design Management, Design Methods, Project Management, Agile, Product Vision


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