The characteristics of form in relation to product emotion
Year: 2013
Editor: John Lawlor, Ger Reilly, Robert Simpson, Michael Ring, Ahmed Kovacevic, Mark McGrath, William Ion, David Tormey, Erik Bohemia, Chris McMahon, Brian Parkinson
Author: Jamaludin, Mohd Syafiq; Zulkapli, Muhammad Fadli; Zainal Abidin, Shahriman
Series: E&PDE
Institution: Universiti Teknologi MARA (UiTM), Malaysia, Malaysia
Section: Emotion/Senses
Page(s): 716-721
ISBN: 978-1-904670-42-1
Abstract
This study is to investigate the use of visual analogy in design characteristics. The main purpose is to provide an understanding of how product design can affect or influence user emotion. Emotion influences how users interact with the product; in the interaction, the feeling accompanies thinking. The success of a product in the marketplace will be determined by its aesthetic appeal, the pleasure it creates, and the satisfaction it brings to the user. In conjunction to a products emotion, the designer designs a product that can satisfy the user needs by using visual analogy and form metamorphosis, to create a product character that relates to user emotion. The study aims to communicate design form, emotion, user influence and application in the design process. This will focus on the element of semantic and syntactic analysis and interpretation of product emotion in design. Product emotion study is based upon the forms origin, which is also the influence of user emotion and product characteristics. It is important to understand the relationship between basic form and the products character so that the designer can achieve the goals of design and target their user by the product emotion. The theory is then investigated with a study of emotional responses to product appearance of a previously designed product. At the end of the research, it is expected to improve the understanding of theory of form analogy towards product emotion and it has important implications on design education as a cognitive strategy in the design process.
Keywords: Design, emotion, form, product characteristics.