The Effects of Reusability and Green Design in Consumer Packaging on Consumer Satisfaction — Using SEM Analysis
More contemporary product packaging are designed to be environmental- friendly as efforts of the environmentalists grow more enthusiastic and the number of green design supporter increase. However, there remain consumers that care about the appearances and quality of packaging over the wellbeing of our planet. The truth is, they cannot be blamed for some objects are indeed required to last, and recycled paper simply cannot satisfy everyone's needs. Nevertheless, this research observes that consumers will keep packaging materials for various reasons, which helps lighten the burden on land lls. Therefore, this research explores the factors that affect reusability in packaging, and how the concept of green design relates to reusability. This research conducts analysis using SEM to decipher the relationships among factors of reusability, green design, andconsumer satisfaction. By analyzing data from a survey of 215 participants from three major shopping centers in Taipei, the results clearly indicates a positive relationship between reusability and consumer satisfaction.Moreover, the results also show green design strengthens the relationship between reusability and consumer satisfaction.