MEANING-BASED ASSESSMENT IN CREATIVE DESIGN
Year: 2011
Editor: Culley, S.J.; Hicks, B.J.; McAloone, T.C.; Howard, T.J. & Badke-Schaub, P.
Author: Casakin, Hernan; Kreitler, Shulamith
Series: ICED
Section: Human Behaviour in Design
Page(s): 107-116
Abstract
The paper reports a novel approach to the assessment of design creativity by means of the meaning system. The introduction of main constructs of meaning corresponding to the theory of meaning by Kreitler and Kreitler, is followed by the presentation of theoretical and empirical considerations supporting the hypothesis that it is possible to assess design creativity in terms of the meaning system. An empirical study describing one specific set of meaning variables that were found to differentiate significantly between the more and less creative participants is described. The findings confirmed the expectation that this particular set of meaning variables of types of relations characterizes the more creative students as compared to the less creative ones. It was found that the more creative designers tended to focus on the personal-subjective meanings, as well as on some components of the interpersonally-shared meanings, whereas the less creative designers focused mainly on the interpersonally-shared meanings.
Keywords: TYPES OF RELATIONS; MEANING THEORY; MEANING SYSTEM; DESIGN EDUCATION; CREATIVE DESIGN