REPRESENTATION AND ANALYSIS OF BUSINESS ECOSYSTEMS CO-SPECIALIZING PRODUCTS AND SERVICES
Year: 2011
Editor: Culley, S.J.; Hicks, B.J.; McAloone, T.C.; Howard, T.J. & Lindemann, U.
Author: Kang, Changmuk; Hong, Yoo S.; Kim, Kwang Jae; Park, Kwang Tae
Series: ICED
Section: Product and Systems Design
Page(s): 88-99
Abstract
Recent dramatic changes in a mobile industry, initiated by smart phones, are drawing enormous attention to business ecosystems. A perspective to view firms as members of cross-industry ecosystem was first suggested by Moore for describing co-evolution behavior in high-technology business areas. Although an ecosystem has been pervasive in any industry at any time, today’s eco-systems are getting more horizontal and complex. This study develops a representation model of such complex ecosystems and a framework for analyzing interrelated productivity of ecosystem members. The proposed model especially emphasizes interdependency between product and service offerings that ecosystem members cooperatively deliver. This interdependency determines the interrelation between members’ productivity, and finally sustainability of a whole ecosystem. This study describes a general procedure for representing and analyzing an ecosystem and discusses the difference between the traditional and smart phone mobile ecosystems based on the result of the analysis.
Keywords: REQUIREMENT INTERDEPENDENCY; PRODUCTIVITY INTERRELATION; BUSINESS ECOSYSTEM