E3 VALUE CONCEPT FOR A NEW DESIGN PARADIGM

DS 68-2: Proceedings of the 18th International Conference on Engineering Design (ICED 11), Impacting Society through Engineering Design, Vol. 2: Design Theory and Research Methodology, Lyngby/Copenhagen, Denmark, 15.-19.08.2011

Year: 2011
Editor: Culley, S.J.; Hicks, B.J.; McAloone, T.C.; Howard, T.J. & Reich, Y.
Author: Kim, Yong Se; Cho, Chang K.; Ko, Young Dae; Jee, Haeseong
Series: ICED
Section: Design Theory and Research Methodology
Page(s): 314-322

Abstract

In this paper, the E3 value concept composed of economical, ecological, and experience values is proposed. Economical values include cost reduction and income enhancement which can be achieved by differentiation, market creation, customer acquisition and retention. Ecological values address the issues such as energy and water saving, dematerialization, reducing hazardous materials, reuse and recycling. Experience values deal with more people-oriented viewpoints including utilitarian and hedonic aspects. With the adoption of consumer value framework by Holbrook, extrinsic and intrinsic value dimension is used as the first classifier of experience value and other aspects of experience such as emotional, social, and epistemic are also considered. Also, emotional value can be specified into active and reactive emotional value with Scherer’s classification of emotion. Lastly, we introduce briefly an example case to confirm and clarify the proposed E3 value concept.

Keywords: SERVICE-DOMINANT LOGIC; EXPERIENCE VALUE; ECONOMICAL VALUE; ECOLOGICAL VALUE; E3 VALUE CONCEPT

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