EMPIRICAL VERIFICATIONS OF SOME RADICAL INNOVATION DESIGN PRINCIPLES ONTO THE QUALITY OF INNOVATIVE DESIGNS
DS 68-1: Proceedings of the 18th International Conference on Engineering Design (ICED 11), Impacting Society through Engineering Design, Vol. 1: Design Processes, Lyngby/Copenhagen, Denmark, 15.-19.08.2011
Editor: Culley, S.J.; Hicks, B.J.; McAloone, T.C.; Howard, T.J. & Clarkson, P.J.
Author: Yannou, Bernard; Jankovic, Marija; Leroy, Yann
Section: Design Processes
Product-service innovation projects in industrial contexts are not yet supported by clear theories and methodologies. In the last years we have developed and experimented on a new Radical Innovation Design (RID) methodology. After introducing the RID principles and design process, we explore the relationships between the means employed during the problem setting and the problem solving stages of the conceptual design on the one hand, and the value finally produced for the company at the end of this stage on the other hand. For that purpose, we have built a protocol around innovation projects involving 86 students in 19 projects of 5 types. 61 variables have been observed, generating 700 data vectors which have been learnt by Bayesian Networks. Thanks to additional contextual variables featuring the design participants, the projects and the jury members assessing the values of the results and the means, we have derived a number of non trivial findings to successfully lead radical innovation projects in industrial contexts within the stages embracing product planning and conceptual design.