Finding Tomorrow Today
In spite of the importance of a long-term view having been promoted in the literature, very little research has been undertaken to identify which companies are doing it. Even less research has shown what these innovative companies do or what similarities they have in the way they structure this. Long-term innovation is characterised by a complex divergence of possible opportunities and developments, which occur either through great foresight or a great deal of luck. However, this research has begun to show that there are a basic set of rules which can be followed in order to maintain some degree of success and can be built upon. These basic activities can form a ‘long-range’ funnel in which projects can be guided through and adapted from.