DESIGN MANAGEMENT FOR COMPANIES FROM THE MECHATRONICS SECTOR
DS 60: Proceedings of DESIGN 2010, the 11th International Design Conference, Dubrovnik, Croatia
Year: 2010
Editor: Marjanovic D., Storga M., Pavkovic N., Bojcetic N.
Author: Willems, B.
Section: DESIGN METHODS
Page(s): 985-994
Abstract
Companies from the mechatronics sector are in continuous search for new methods and tools to differentiate their products from the competition. Increasing the quality and performance or reducing costs is no longer sufficient. In this regard the use of design as a strategic instrument gains interest. However tools and methods designed for the specific needs and characteristics of the mechatronics sector are not widely available yet. This paper reports on the research done to translate generic tools and methods on design management into specific ones for the mechatronics sector.
Keywords: design management, mechatronics, branding, communities, perceived quality