Design for Affect: a Case Study in the Design of Confectionery Packaging.
Year: 2007
Author: Longstaff, James; McKay, Alison; Childs ,Tom; Gamal, Rachid
Series: ICED
Section: User
Page(s): 819-820 (exec. Summ.), full paper no. DS42_P_538
Keywords: Affective engineering, kansei, product design, fast moving consumer goods, robust design, cause and effect, case study