COMPREHENDING THE DESIGNER'S SKETCH & IMPLICATIONS FOR COMMUNICATION

DS 92: Proceedings of the DESIGN 2018 15th International Design Conference

Year: 2018
Editor: Marjanović D., Štorga M., Škec S., Bojčetić N., Pavković N.
Author: Self, James Andrew
Series: DESIGN
Section: HUMAN BEHAVIOUR AND DESIGN
Page(s): 2133-2144
DOI number: https://doi.org/10.21278/idc.2018.0178

Abstract

Communication between stakeholders during design ideation is important due to growing product complexity. We examine how sketches implicate stakeholder response. Eye-tracking data revealed designers attended to visual representation, while managers focused on diagrammatic elements. Cognitive workload suggested designers adopt a holistic frame-of-reference in comprehending design through sketches. Managers and engineers understand sketches as concrete solutions, leading to increased cognitive workload. Implication for communicated through sketch representation are finally discussed.

Keywords: design cognition, new product development, conceptual design

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